Anatolie Micaliuc's profile

Ajuga. Visual identity and print materials



Ajuga — UK-based record label with a modern approach to direct-to-fan marketing and e-commerce. Home for for young and independent artists.





The visual identity of Ajuga, a UK-based music label, is a bold and dynamic representation of the brand's commitment to discovering and promoting fresh, cutting-edge talent. 

The typography is clean and modern, with a distinctive custom typeface that adds a unique touch to the brand's identity. The visual identity captures the spirit of the music label's mission to discover and showcase the most exciting new artists in the industry, while also communicating a sense of professionalism and credibility.


Ajuga — record label based in UK.
Identity concept for Typography course in bang bang education.

Designer — Anatolie Micaliuc
Professor — Natalia Agapova

Five Years Later by typefaces of the temporary state
Navigo by type.today



Ajuga. Visual identity and print materials
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Ajuga. Visual identity and print materials

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